2016年数字文化产业对外贸易发展报告

Abstract:China is currently in the high-digitized age in which digital technology，endlessly creating new miracles，has penetrated into all aspects of people's lives.Digital technology spawns many new cultural formats and constantly innovates the production of traditional cultural industries.At the same time，the new cultural formats change the traditional cultural industry and market structure.This paper starts from the definition and connotation of the digital cultural industry，combs the international profile of the development of the digital cultural industry and the strategic policy of the Chinese government in this field，and analyzes the current state of development of digital cultural industry through some representative filed of digital industry，such as，network literature，online games，digital music and virtual reality.China's digital cultural industry has made great progress，laying a foundation for the expansion of foreign trade.Through looking forward to trends and characteristics of foreign trade of China's digital cultural industry，this paper explores the existing problems and provides some countermeasures and suggestions for further development.

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