海洋强国战略背景下的海洋文化产业发展研究

Abstract:The 21st century is the century of marine century，the century of culture and also the century of economic globalization. The inevitable relationship between them is an important proposition：the 21st century is the highlight of maritime culture and maritime culture industry leap century. The marine power construction needs vigorously develop the maritime culture industry. Based on the “classification of culture and related industries”，the maritime culture industry divided into nine categories，based on the maritime culture industry development status and the existing problems，put forward the following countermeasures and suggestions：coastal tourism to modern transformation and upgrading；cultivating and developing maritime culture market，and improve the brand effect；solve the industry development is not balanced and unbalanced regional development；improving the capacity of ocean culture creative products；strengthen the plan and work as a whole，and related industry statistics.

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