北京打造国际一流商圈研究

Abstract:The world-class business district is the high integration of business，culture and international communication，and is the city’s and national business cards. Among Beijing’s international business districts，Wangfujing，CBD and Sanlitun have the potential of world-class business district. Among them，Wangfujing has unique advantages in establishing an world-class business district with diversity and recognition. However，there are still some problems in the construction of Beijing’s world-class business district，such as brand construction，system planning，cultural integration，brand positioning，spatial optimization，regional radiation，data-driven and network integration. In the next step，we propose to attach importance to the brand building and publicity of the business district by establishing a business district management committee jointly managed by the government，the chamber of Commerce and enterprises；Integrate historical culture and art，highlight the profound cultural charm，define the core positioning of the business district，and draw on the characteristics of the business district；Establish the spatial layout of “Feng”，“Mu” and “Tian”，and realize regional coordination under the guidance of the government；Establish a digital intelligence business district information system and establish an online and offline integration mechanism to build an world-class business district.

收起