投资人群：结构、行为与策略分析

Abstract:Driven by various factors of GDP growth，demographic dividend，capital market，new investment products，personal wealth of Chinese residents to achieve a rapid accumulation，which prompted the investment crowd，the number has been greatly expanded，the structure has diversified development. At present，China’s family wealth ranked third in the world，the number of high net worth crowd ranked the world’s only second only to the United States after the number of second. Investment groups are basically composed of high net worth clients，financial institutions，governments，enterprises，overseas investors. In the new economic norm，China’s high net worth population development speed in slow，and ultra high net worth population showed a rapid development，“the winner，the bigger” differentiation tendency. A large number of institutional investors come into birth，of which，the domestic equity investment has formed 10 thousand home +7 trillion yuan +20 million market size. Accelerate the integration of industry and capital，China’s economic development has become an important trend. The government’s industrial guidance fund has become the main path to realize the combination of industry and finance，and entered a period of rapid development.

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