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2020年“一带一路”共建国家跨境电商行业投资安全分析报告

作者:朱英英 白雪 出版日期:2021年07月 报告页数:19 页 报告大小: 报告字数:15339 字 所属丛书:“一带一路”投资安全蓝皮书 所属图书:中国“一带一路”投资安全研究报告(2021) 浏览人数: 下载人数:

文章摘要:近年来,我国跨境电商行业迅猛发展,不论是交易规模、增速还是商业模式发展方面,均走在世界前列。电子商务领域的合作正成为我国与“一带一路”共建国家合作的重点。然而,由于“一带一路”共建国家与我国在经济、政策、法律以及文化环境方面存在差异,我国企业在进行跨境电商投资过程中可能会面临诸如物流运输滞后带来的货物损失风险和支付环节存在的资金周转风险甚至资金损失,以及文化冲突带来的营销不畅等风险。我们从“一带一路”共建国家和地区中,选取了东盟地区和... 展开

文章摘要:近年来,我国跨境电商行业迅猛发展,不论是交易规模、增速还是商业模式发展方面,均走在世界前列。电子商务领域的合作正成为我国与“一带一路”共建国家合作的重点。然而,由于“一带一路”共建国家与我国在经济、政策、法律以及文化环境方面存在差异,我国企业在进行跨境电商投资过程中可能会面临诸如物流运输滞后带来的货物损失风险和支付环节存在的资金周转风险甚至资金损失,以及文化冲突带来的营销不畅等风险。我们从“一带一路”共建国家和地区中,选取了东盟地区和俄罗斯作为案例,具体分析并展望了跨境电商投资安全情况,最后从“五通”的角度,提出相关风险管控建议。

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Abstract:In recent years,cross-border e-commerce industry in China has developed rapidly,leading the world in terms of transaction scale,growth rate and business model development. Cooperation in the field of e-commerce is becoming an important part of the cooperation with countries along the “Belt and Road”. However,due to the differences in the economic,policy,legal and cultural environment between the countries along the “Belt and ... 展开

Abstract:In recent years,cross-border e-commerce industry in China has developed rapidly,leading the world in terms of transaction scale,growth rate and business model development. Cooperation in the field of e-commerce is becoming an important part of the cooperation with countries along the “Belt and Road”. However,due to the differences in the economic,policy,legal and cultural environment between the countries along the “Belt and Road”,Chinese companies may face risks such as cargo loss caused by lagging logistics and transportation in the process of cross-border e-commerce investment. The capital turnover risk and even capital loss in the payment link,as well as the cultural tolerance and the risk of poor marketing caused by it. We selected the ASEAN region and Russia as cases from the “Belt and Road” co-founding countries,specifically analyzed and looked forward to the security of cross-border e-commerce investment in the region,and finally put forward relevant risk management and control recommendations from the perspective of “The Five Connectivity Program”.

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作者简介

朱英英:朱英英,北京第二外国语学院经济学院硕士研究生,主要研究方向为国际贸易。

白雪:白雪(通讯作者),北京第二外国语学院中国“一带一路”战略研究院研究员,主要研究方向为“一带一路”国际合作。