中国对外文化投资发展策略研究

Abstract:In recent years，thanks to the government policy guidance and the vigorous development of cultural industry，international cultural investment has presented some new features：the scale of investment has gradually stabilized in volatility，policy guidance has curbed irrational investment，and private enterprises，especially large internet companies are playing important role.As investment returns to rationality，it is necessary to sum up experience and lessons，re-examine the significance of international cultural investment，analyze its influencing factors，explore the challenges and dilemmas of its development，and propose solutions.It is implied that the expansion and opening up of the cultural field and investment facilitation are the inevitable trend.Thus，it is necessary to follow the market law and take the enterprise as the main body；boldly promote policy innovation with cautions as well；promote international investment through the opening of the cultural field，coordinate the culture，manufacturing and modern service industry to jointly achieve the effective Chinese culture“going out”.

收起