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“一带一路”背景下聚橙网的国际音乐剧布局(2016年)

作者:耿军 出版日期:2018年11月 报告页数:5 页 报告大小: 报告字数:4496 字 所属丛书:文化贸易蓝皮书 所属图书:中国国际文化贸易发展报告(2017) 浏览人数: 下载人数:

文章摘要:“一带一路”背景下聚橙网成为中国文化产业“走出去”的践行者中的一员,从国内和国外两个方面来看,聚橙网在国内成功整合了行业环节并构成了O2O全产业链,着眼于“投资+引进+制作”的布局,并且在国外不断完善国际市场布局。通过参与国际顶级音乐剧的投资和制作,聚橙音乐剧现已成功打入音乐剧核心市场。虽然以聚橙网为代表的文化企业已经走出了国门,但是原创作品“走出去”仍然是亟待解决的难题。

Abstract:Under the background of the Belt and Road,A.C.Orange has become one of the practitioners of China's cultural industry going out.From both domestic and foreign perspectives,It has successfully integrated the industry chain and formed Online To Offline the whole industrial chain interiorly,oriented the layout of investment,introduction and production,also overseas constantly improve the layout of international market.By participati... 展开

Abstract:Under the background of the Belt and Road,A.C.Orange has become one of the practitioners of China's cultural industry going out.From both domestic and foreign perspectives,It has successfully integrated the industry chain and formed Online To Offline the whole industrial chain interiorly,oriented the layout of investment,introduction and production,also overseas constantly improve the layout of international market.By participating in the investment and production of top international musicals,A.C.Orange has now entered the core musical markets.Although the cultural enterprises represented by A.C.Orange have gone out of the country,it is still a difficult problem to get the original works out.

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作者简介

耿军:耿军,深圳市聚橙网络技术有限公司总经理,研究领域:演艺产业、数字版权贸易等。