2016年演艺对外贸易发展报告

Abstract:The Performing Arts Industry of China comes across the new development opportunity during “the 12th Five-Year Plan”，marking the stable increase of industrial scale and the improvement of market participants.On one side the performing arts industry breaks through more traditional models and integrates with other cultural industry field，and on the other hand the gap between the markets of different cities is shrinking，meaning the ability and efficiency of market resource allocation is improving.And the trade deficit of performing arts industry is still existing for a long time，but the qualified plays imported to Chinese market keeps improving the connoisseurship of Chinese customers.Also successful cases like War Horse turn up.The challenges and problems that the performing arts industry is facing yet can not be neglected.The key point to realize the trade surplus is to complete the whole system which includes policies，market mechanism and all participants.

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