2018年亚马逊公司竞争力分析报告
文章摘要:亚马逊公司是一个典型的创新型企业,秉持“以客户为中心”使命,制定合理的战略,在技术、商业层面积极创新,通过颠覆多个行业的陈旧规则,成功进入多个行业。在其发展过程中,通过技术革新驱动商业,各支柱业务协同发展,形成飞轮效应,为亚马逊的平稳发展打下良好的基础。在实际研究中,亚马逊公司不仅在研发方面投入巨大,而且其创新输出效率较高,在多个领域内专利申请较为均衡,预计能够持续创新,继续以更好的状态服务顾客。
Abstract:Amazon is a typical innovative enterprise,adhering to the “customer-centered” mission,formulating a reasonable strategy,actively innovating in the technical and commercial level,by subverting the old rules of many industries,successfully entered many industries. In its development process,bushiness mode was driven by the technological innovation while the collaboration of all pillars of business supports development,then work... 展开