校园网购逆向物流管理研究

Abstract:With the development of e-commerce，the concept of reverse logistics has aroused more attention. Reverse logistics，as opposed to the traditional forward logistics，refers to the planning，management and control processes that are effective for the actual flow of raw materials，intermediate inventory，final products and related information from the consumer to the starting point for the recovery or disposal of the value. Among them，according to the results of information feedback，reform and innovation of e-business logistics，correction plans，regulation and control are particularly important. From the reverse logistics focus，there are many online shopping problems in college. By establishing the reverse logistics information platform of online shopping in colleges，professional reverse logistics organization structure，and “retail return service platform” and so on，it is helpful to construct a highly efficient reverse logistics system suitable for college campus shopping.

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