中国运动休闲用品行业发展与展望

Abstract:In recent years，as government’s support vigorously and personal disposable income consistently increased，sports and leisure goods have begun to change certain groups to popularization. Driven by such factors as “Internet plus”、“Sports plus”、“National Fitness Project”、“Popular Tourist Leisure”，more people like to participated in sport recreation. This change bring sports and leisure goods industry and related industries to flourish in China. This paper started with the development environment of the sports and leisure goods industry，took product quality、product brand and marketing channel as the main point，analyzed the present situation and existing problems of the industry，and on the basic of analysis results puts forward the corresponding development suggestions.

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