文化产业中的明星IP类型与IP化流程探析
文章摘要:IP(Intellectual Property)是产业化进程下经济资本注入文本生产的产物,互联网平台与文本原创机构合力打造明星IP。明星IP是具有广泛受众基础和多元开发价值的版权内容,根据内容的生产时间和影响力的持久性,可将明星IP分为老经典(Old Classic)、新经典(New Classic)和快时尚(Fast Fashion)三种。随着文化产业版权开发流程的成熟,文化资源向文化商品的转化过程也发生了改变,版权复制与版权分化成为关键环节。在文化创意企业对明星IP进行改编开发前,文化资源IP... 展开
Abstract:Recently,Intellectual Property(IP)becomes a popular issue in the field of cultural industries because of the capital injections in content production under the process of industrialization. Star IP is a kind of Intellectual Properties which have a large number of fans and significant franchise value. From the time of content production and the persistence of influence,Star IPs can be classified into three categories:Old Classic,... 展开