创建旅游纪念品品牌，推动澳门文化创意产业发展
文章摘要：澳门旅游纪念品浓缩了澳门的地域风情，它作为一种视觉符号承载着旅行者来澳门旅行的意义，对于传播澳门地域文化有重要作用。开发和生产具有澳门特色的文化创意产品，创建澳门旅游纪念品品牌，对于推动澳门旅游业和文化创意产业发展、提升澳门城市形象和文化软实力都有重要意义。
Abstract:A Macao tourist souvenir is an embodiment of the regional customs. As a kind of visual symbol，it carries the meaning of the tourist travels to Macao and plays an important role in the spreading of Macao’s regional culture. Developing and producing cultural and creative products with Macao characteristics and establishing the brand of Macao tourist souvenirs are of great importance to promoting the development of the tourist industry... 展开
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