自媒体金融信息服务的发展特征与发展难题

Abstract:From BBS，blog，instant message，microblogging to we-chat，the development of we-media constantly challenges the role of the mass media. Financial information is combined with social applications in mobile terminals，which caters to the customers’ fragmented，mobilized，personalized and interactive access to the media and in turn the influence of finance/financial we-media grows. According to the article，the current we-media majors in providing information services. Meanwhile，it uses the user community formed by we-media，with attention simultaneously being paid to the development，to build the financial community. With users’ access to the media tending to be multi-task and cross-screen，the interaction between several we-media platforms and matrix development come to be the hotpots. In general，with different commercial modes being explored，the advertising revenue remains the primary income of the financial we-media. Due to the overwhelming market appeal it preliminarily reflects，the financial we-media actively attracts social investments and becomes a new important financial form. Meanwhile，there are several problems in the content and the supervision of the financial we-media，which should be treated carefully.

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