2014～2016年台湾旅游业发展分析与展望

Abstract:In recent years，Taiwan Tourism Bureau and other departments continue to implement “the key tourist attractions in construction of medium range plan”“Sightseeing top-notch pilot scheme” and other policies. Meanwhile，“to think globally with multiple layout” strategy and flexible marketing tactics are also covered. Through the optimization of the quality of tourism travel，flexible marketing practices，deepened cross-strait tourism cooperation，Taiwan tourism industry is to achieve further development. The island’s tourism environment is further optimized and people’s outbound tourism condition is further improved；The three major markets：into the island，on the island and out of the island tourism is all further developed. This paper analyzes the development of the tourism industry in Taiwan from 2014 to the first half of 2015，and forecasts the prospect of the tourism industry in 2016.

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