2015～2016年中国出境旅游发展分析与预测

Abstract:China’s outbound tourism growth slowed in 2015，but still maintained a large scale. The growth rate is not expected to exceed double-digit growth in 2016. The influence of outbound tourism will continue to improve and will be embedded in tourists’ travel lives. With the support of the policy，border tourism is expected to become a new hot spot of outbound tourism. International avitation route and visa center will continue to spread to the second and third tier cities. The competition in outbound tourism has become more fierce，the regulation of government has been optimized. Currently，innovation has been an important basis for competition，it is essential to get prepared for complicated tourism context and to grasp the most critical period for consumption habits to develop. Outbound tourism is anticipated to be in an “initial stage” for a rather long period. Daily travel destinations are more likely to become realistic. Much more effective outbound tourism business model will emerge，and new tour guide regulation is expected to bring new vitality to outbound tourism.

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