2015～2016年中国国内旅游发展分析与展望

Abstract:During the period of the year 2015 to 2016，the development of tourism has been highly valued by the government. The government has enforced policies with regard to investment，consumption，taxation and so on. Tourism has become the intersection area of the comprehensively deepening reform，thus the importance of it is self-evident. Through the statistical analysis of the domestic tourism development in 2015 to 2016 and the analysis of the Chinese citizens’ tourism satisfaction as well as situations on major holidays，the article outlines the tourism of this period of time and gets some basic characteristics. Based on the national policies and heated discussion about tourism among people in the two years，the article makes some comments on the “rectification storm” in scenic spots administration，tourist defrauding phenomena，the influence of value-added tax reform over tourism industry and the surge of ticket price increase after the “prices banned order”. With the deepening of comprehensive reform，the environment of tourism development will be further improved，and it is expected in 2017 and later China’s domestic tourism will maintain a growth rate higher than the national economic growth，and will become a new impetus of development.

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