中国旅游在线预订的发展、创新与未来趋势
文章摘要:在“互联网+”的时代背景下,旅游业与互联网业的创新性融合极大地促进了旅游市场的飞速发展,同时也改变着人们的出游方式。随着网络技术、移动技术的突飞猛进,网络基础设施的建设完善,无线网络Wi-Fi的高覆盖率以及移动设备的普及化,人们的预订方式从最初的线下预订过渡到了线上预订,进而快速进入移动预订领域,旅游预订展现了强大的发展潜力和创新趋势。移动创新技术下旅游预订的发展历程,以及移动预订与商业应用在OTA、酒店、旅游交通、旅游度假产品等方面的创新型... 展开
Abstract:In the era of “internet+”,the innovative integration of tourism industry and Internet industry has greatly promoted the development of tourism market,and also changed the travel behavior of tourists. The number of mobile booking users grows rapidly and mobile devices have been a very important tool in this innovative industry. This paper mainly discusses the characteristics and trends of China’s online booking and mobile booking ... 展开