天然橡胶供需走势及广东农垦“走出去”战略分析

Abstract:The series of characteristics make natural rubber an important strategic material. China is the largest natural rubber consumer and importer in the world. However，because China is in the trend of economic downturn，its demand for natural rubber is shrinking. On the other hand，a large plantation in Southeast Asia is just ready for tapping this year，leading to a rapid increase in supply. The price of natural rubber will remain low in the next few years because of the oversupply situation. In addition，because our country lacks the comparative advantage for rubber plantation，“going global” is our inevitable choice. This article is going to take Guangdong Agribusiness Group as an example，by making SWOT analysis on its plantation of natural rubber，to reveal the importance of “going global” strategy for Guangdong Agribusiness Group and even for the whole country. Also，this article analyzes the possible problems relating to the “going global” strategy，thus proposed suggestions to solve existing problems from the national policy level and enterprise level.

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