中国对斐济公共外交评析

Abstract:In the era of globalization，public diplomacy is playing an important role in shaping national image and enhancing national impact. With the promoting of China’s great power and ocean strategy，we really need to gain the understanding，trust and support of the South Pacific Island countries for China’s development. As an important country in the South Pacific area，the Republic of the Fiji Islands has a strong demonstration effect. In recent years，though the development of cultural diplomacy，overseas Chinese public diplomacy，economic aid diplomacy and Confucius Institutes diplomacy，China has obtained understanding of the Fiji people and promotes the relations of friendly cooperation with Fiji. However，due to the shortage of Chinese traditional public diplomacy，coupled with the existence of great power competitive public diplomacy，China’s exhortation and influence over Fiji and other South Pacific island countries are still inadequate.

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