广州城市外宣工作思路与策略创新
文章摘要：城市外宣工作包括政府信息传播与城市形象推介两方面内容。当前广州“大外宣”格局已基本形成，但也存在城市品牌形象模糊、国际知名度不高等问题。广州外宣工作宜采取整合营销传播战略、内外联动传播战略和多渠道传播战略，实施全媒体、全员发动和城市营销等策略创新。
Abstract:City external publicity includes the dissemination of government information and the promotion of city image.The "big external publicity" structure has taken shape in Guangzhou, but there still exist problems such as ambiguous city image, low international recognition and so on.Guangzhou shall take the following strategies in its city publicity: integrated marketing strategy, external-internal integration strategy and multi-channel st... 展开
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