真维斯商业模式转型升级研究
文章摘要:真维斯是中国制造业信息化应用的500强之一。从开始单纯应用信息技术替代人工作业,到借助信息系统推进企业内部业务流程优化,再到以信息技术实现产、供、销整个价值链条的顺畅工作,并创建电子商务平台扩大销售范围、稳坐行业龙头地位,真维斯的信息化历程体现了信息化在促进品牌价值主张转型、营销模式升级、提高企业商业模式运作的难以模仿性和加速价值创造模式转型升级方面的作用。目前,真维斯已经成为服装行业的信息化领先企业,其信息化应用实践充分证明,只有不断... 展开
Abstract:Jeanswest is one of the top 500 companies of applying information and technology in Chinese manufacture field. From replacing the artificial work to the internal process optimization as well as the excellent performance in producing, supply and sales, Jeanswest has successfully built e-commercial platform to expand the sales range and became the Top 1 in this field. The process shows the great difficulty in e-commerce imitating and im... 展开