韩国的国家品牌战略与软实力建设

Abstract:UK tops the list of soft power all over the world in 2012，and South Korea was ranked 11th，a promotion of 3 places than 2011，due to the overwhelming heat of Gangnam Style and K-pop. As Mr. Lee Peirong，a former dean of South Korea Presidential Council on Nation Branding，puts，if TV plays are considered as the first generation of South Korea fad，and Gangnam Style and K-pop as 2.0，then the modernization of traditional culture would be 3.0. Recently，South Korea has improved its national image by the reconstruction of Presidential Council on Nation Branding，integration of all resources，and concentrative cultivation of national brand. Therefore，the development strategy of South Korea national brand will shed light on the change of “Made In China” image and enhancement of our national soft power.

收起