2023年中国游戏企业面对国际市场挑战的应对之策及未来展望——以无端科技为例

Abstract:At present，the competition in the domestic game market is intensifying and the regulation is strict.The foreign market has great development potential.The export prospect of Chinese games is promising.In the face of the new environment and new challenges in the international market，the shooting games represented by the “Life and Death Sniper” series of Wooduan Technology also gave their own solutions：to create high-quality original games，linkage cross-border IP integration development，strengthening the integration with Chinese traditional culture and the establishment of network marketing channel.Wooduan Technology has also taken itself as an example，inspiring more Chinese game enterprises to continuously deepen their own research field，improve their comprehensive operation ability，and enhance the international competitiveness of their products in export.Meanwhile，they should also strengthen the protection of overseas intellectual property rights，continue to explore the new mode of “game +”，and strengthen the introduction and training of talents.In this process，more attention should be paid to the positive value guidance of games to society.

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