国际传播中的“Z世代”角色发展报告

Abstract:As the progress of globalization and the reform of information communication order，the Generation Z who lives their life online has gradually created a unique discourse system in international communication，forming an open and equal world outlook. By grasping the group characteristics and their media usage habits of the Gen Z，this report presents a picture of Gen Z in their participation of creating the international communication discourse system，explores their role in telling Chinese stories and offers suggestions on how Gen Z fulfills their mission of improving international communication capabilities.

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