网红国际传播发展报告——以中日韩三国为例
文章摘要:本报告以中日韩三国为例,通过对国际视频社交平台的头部网红及该国网红国际传播案例的梳理,对网红在国际传播中的类型、内容和作用进行了分析,提出在国际传播中用好网红这一补充角色、在跨文化传播中积极推动网红发展、在外宣工作中谨慎培养和引导网红等策略建议。
Abstract:Taking cases in China,Japan and South Korea for example,this report sorts out the top Internet celebrities on international video social platforms and the international communication cases in the three countries and analyzes the type,content and role of Internet celebrities in international communication. The report then offers suggestions on making good use of the supplementary role of internet celebrities in international communi... 展开