中国媒体国际传播创新发展报告

Abstract:In the context of the world’s profound changes unseen in a century and global COVID-19 pandemic，the international communication of the Chinese media faces unprecedented challenges as the international public opinion environment becomes more complex. With the rapid development of communication technologies，new content forms and communication methods boom and the international communication environment presents a different picture from the past. This report reviews the innovative measures of Chinese media in international communication from 2020 to 2022 and the innovative practice and the progress of Chinese media in terms of international communication concepts，content，technologies，strategies，and etc.. It also summarizes experiences and achievements in this regard that will help cope with greater challenges in the unknown future.

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