Abstract:At a time of major changes unseen in a century，the academic and business circles have formed a clearer understanding of changes with a clearer definition，clarification and interpretation to face these changes. Against this backdrop，the ecological observation of global communication has become a consensus among academic and the business circles. At present，with the upgrade and iteration of information and communications technology（ICT）and the acceleration of global communication infrastructure construction，Chinese enterprises are emerging as the leader in key technology patents in 5G field，and the world is constantly strengthening future-oriented 6G core technology R&D and strategic cooperation. In addition，the construction of Satellite Internet has also been put on the global ICT development agenda. The report believes that since 2021，the global communicative ecology has shown the following six characteristics：First，social media platforms have been in competition with each other，with Douyin and its overseas version TikTok taking the lead. Second，the transformation of global journalism is accelerating，with “digital” and “platform” advancing together. Third，intelligent communication has gained momentum again as technology plus media has reached a new level，interactive artificial intelligence technology research and development and application will become the focus of AI development prospects，Non-Fungible Token（NFT），as a new cryptographic token is flourishing，and the metauniverse is shifting between the virtual and the real，giving new imagination to the future of mankind. Fourth，competition has been fierce in the video making field as short，medium and long videos are competing on the same stage，with the medium-form video becoming a rising star and streaming media breaking new ground. Fifth，the global audiovisual business is accelerating the migration to the platform，and the game market in Asia has a broad prospect. Sixth，digital governance calls for global cooperation，and digital antitrust goes hand in hand with the development of and privacy legislation. Looking forward to the future，the book puts forward four suggestions for the future global communicative ecology. First，the development framework of global platform media will shake up the original structure of information dissemination and trigger continuous thinking on the media industry. Second，the Generation Z（people born from 1995 to 2009）is driving digital consumption and “lazy” economy and idol economy are booming，while digital aging has also begun to enter China’s overall social development agenda. Third，meta-universe and NFT will jointly construct digital human landscape，and intelligent communication will further help digital people’s life. Fourthly，China’s international communication is making great strides towards a new era. It constantly provides public goods with new knowledge and content to the world through new concepts，categories and expressions. It uses new communication concepts，methods and practices to cope with the complex public opinion challenges under the emerging thinking framework of “China threat theory，” taking the path of international communication with Chinese characteristics with rich practices and full theoretical confidence.
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