中国海洋文化产业反思及发展路径探析

Abstract:Since 2020，due to the impact of the COVID-19 pandemic，China’s maritime cultural industry has been greatly impacted，the traditional cultural industry with coastal tourism as the main body has almost fallen into a state of total stagnation，and the development of emerging formats has also experienced obstacles and shocks，which have exposed the unreasonable industrial structure，unbalanced regional development，lack of cultural support and insufficient innovation in China’s maritime cultural industry，but at the same time，under the epidemic，China’s maritime cultural industry still shows strong development resilience，vitality and potential，this article believes that in the normalization period of epidemic prevention and control，the development of China’s maritime cultural industry should focus on strengthening the deep integration of culture and industry，empowering science and technology with wisdom and creativity，promoting the “Internet+maritime culture” industrial model，optimizing the talent structure of these four directions to seek a breakthrough in the dilemma，to achieve the transformation and upgrading of China’s maritime cultural industry.

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