北京国际消费中心城市建设背景下会展经济的机遇与挑战

Abstract:Convention and exhibition is an important platform for promoting trade and investment，which helps Beijing boost cultural consumption demand and enhance the activity of international communication. At present，Beijing’s conference and exhibition economy has a good development trend，with stable growth of conference and exhibition scale，continuous improvement of infrastructure and distinctive brand resources. With the proposed objectives and key tasks of fostering the construction of an international consumption center city，Beijing has both opportunities and challenges in developing the conference and exhibition economy. On the one hand，the construction of international consumption center city and the introduction of special incentive policies for the conference and exhibition industry provide policy support for the conference and exhibition economy，and the deepening of opening to the outside world，the development of digital economy and the rebound of cultural consumption inject new vitality into the conference and exhibition economy. On the other hand，there are problems and challenges in the development of exhibition economy in Beijing in terms of complex and changeable external environment，uneven development within the industry，insufficient professional talents reserve，urgent innovation in profit mode and marketization level to be improved. In this regard，this report suggests that Beijing should make multiple efforts to promote the high-quality development of the conference and exhibition economy，further enhance the soft power of conference and exhibition services，integrate the regional conference and exhibition resources in Beijing，Tianjin and Hebei，take the opportunity to actively integrate into the global consumption chain by developing the conference and exhibition economy，pay attention to the training of counterpart professional talents，promote the digitalization and market-oriented reform of the industry，and finally enhance the ability of the conference and exhibition industry to serve the construction of Beijing as an international consumption center city.

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