RCEP规则下北京文化产业高质量“走出去”研究

Abstract:Cultural industry going global with high-quality is an important part of Beijing’s opening up in the new era. In order to explore the measures of Beijing’s cultural industry going global with high-quality，the report uses SWOT analysis under the framework of RCEP. The research shows that the opportunities of Beijing’s cultural industry going global with high-quality are the high-standard economic and trade rules，unified market effect and cultural identity of overseas Chinese of RCEP. The strengths of Beijing’s cultural industry going global with high-quality are the cultural industry upgrading and the institutional innovation of two zones in Beijing. At the same time，Beijing’s cultural industry faces the threats of external competition and comparative advantage disruption from RCEP. And the weaknesses of Beijing are the international comprehensive competitiveness of cultural enterprises and the construction of service platform of going global. Therefore，Beijing could build a platform of cultural industry going global with high-quality，enhance the competitiveness of the cultural industry according to the high-standard economic and trade rules of RCEP and play the role of overseas Chinese to promote Beijing’s cultural industry going global with high-quality.

收起