安徽高校大学生价值取向状况调查与分析

Abstract:In order to grasp the value orientation of Anhui college students，the research conducts questionnaire survey，using Individualism-Collectivism Scale and students value orientation questionnaire，which is designed by ourselves. The study found that Anhui college students tend to favor collectivism，stay positive on life value orientation，and prioritize the family，followed by personal health and career development；being reasonable on consumer value orientation，pay much attention to quality and price when they are shopping；being relatively passive on the moral value orientation，laying particular stress on individual interests when they make moral value decision；as for political value orientation，although most college students are vigorous in political activities，they don’t have a clear understanding of the nature of China’s Socialism with Chinese Characteristics and the guiding position of Marxism. College students of both genders，different grades and different family backgrounds are different in the different value orientation，which should be treated differently in terms of education and guidance.

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