2021年国际赛车运动：市场、模式与趋势

Abstract:Motorsports，as a sport centered on the automotive industry and oriented by technology research and development，has attracted widespread attention around the world because of its strong competitiveness and high appreciation. The motorsports industry started early in developed countries represented by Europe and the United States，with a relatively complete industrial chain and continued to create considerable economic value. This paper mainly explores the development status of the international market of motorsports from four aspects：participating manufacturers，funding sources，market players，and international events，analyzes the management mode，operation mode，and business channels of international motorsports，and summarizes the development of motorsports in developed countries. Experience and marketing experience，found that areas with developed motorsports generally have a relatively complete industrial chain and a high degree of marketization. Through close cooperation with broadcast and media partners，operation and promotion of high-quality IP，the use of AI and data science，and the expansion of emerging channels In the four ways，the marketing effect of motorsport is good. Looking forward to the future，the popularity of international motorsports will continue to increase，technology and environmental protection will become new driving forces for the market，and the integration of international motorsports and e-sports industries will accelerate to explore new markets and scenarios.

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