2020~2022年全球化视域下的中国游戏出口策略研究——以无端射击游戏为例

Abstract:Under the impact of COVID-19，the global game market is in strong demand. As an important part of Chinese cultural industry，game industry has a good momentum of development. The continuous maturity and growth of the game industry also brings new opportunities for Chinese games to go overseas. This paper focuses on the main export of shooting games of The Wu Duan Technology Company as the research object，focuses on the main problems existing in the export of games，deeply analyzes the opportunities and challenges faced by the game industry in the global layout，and believes that it is necessary to establish a reputation with high-quality games based on original research and development. Comprehensively improve brand recognition；Strengthen overseas operation and maintenance，deepen control measures；Integration of global resources and multicultural integration；Multi-measures to cultivate high-end talents and other measures to explore overseas markets，so as to provide reference for the international development of China’s game industry.

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