跨境电商供应链本地化——基于致欧家居科技股份有限公司的案例分析

Abstract:With the development of the global economy，the competition of enterprises will be the competition of the supply chains in the future. A high-quality supply chain system is an important guarantee for high-quality products and services of cross-border e-commerce enterprises. It is also an important guarantee for the target market. The report discusses the localized operation of the company’s cross-border e-commerce supply chain in terms of international brand，warehousing and logistics，production and purchase，the channels of sales and the operation of target market by taking an example of the cross-border e-commerce supply chain of ZIEL Home Furnishing Technology Co.，Ltd. It puts forward strategic suggestions for the development of cross-border e-commerce supply chain in the future.

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