宁波慈溪家电产业带：以数字化改革赋能跨境品牌建设

Abstract:The home appliance industry is one of the mainstay industries of Cixi manufacturing industry in Ningbo. It is also a model of cross-border e-commerce industrial clusters. Based on the long-term research on the cross-border e-commerce home appliance industry zone by Ningbo Cross-Border E-Commerce Association，the report discusses the current situation and future development path of the two new foreign trade patterns with cross-border e-commerce and overseas warehouses. Take the structural reform of supply-front with the manufacturing，trade and consumption as the research direction. We think about the development of cross-border e-commerce industrial zone through the analysis of the current situation and development opportunities of Cixi cross-border e-commerce home appliance industrial zone. Hope to provide experiences and suggestions of the digital transformation and branding development for the cross-border e-commerce industrial zone.

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