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宁波慈溪家电产业带:以数字化改革赋能跨境品牌建设

作者:谢尚伟 葛振林 出版日期:2022年05月 报告页数:16 页 报告大小: 报告字数:12885 字 所属丛书:跨境电商蓝皮书 所属图书:中国跨境电商发展报告(2022) 浏览人数: 下载人数:

文章摘要:家电行业是宁波慈溪制造业的支柱产业之一,也是产业集群跨境电商发展的典范。本文依托宁波市跨境电子商务协会长期在跨境电商家电产业带相关企业调研成果,从跨境电商和海外仓两大外贸新业态现状和未来发展路径展开探讨,以“制造端、贸易端、消费端”的供给侧结构性改革为研究方向,通过分析宁波慈溪跨境电商家电产业带的现状和发展机遇,进行跨境电商产业带的发展思考,希望能够为全国跨境电商产业带数字化转型和品牌化发展提供经验参考和发展建议。

Abstract:The home appliance industry is one of the mainstay industries of Cixi manufacturing industry in Ningbo. It is also a model of cross-border e-commerce industrial clusters. Based on the long-term research on the cross-border e-commerce home appliance industry zone by Ningbo Cross-Border E-Commerce Association,the report discusses the current situation and future development path of the two new foreign trade patterns with cross-border e... 展开

Abstract:The home appliance industry is one of the mainstay industries of Cixi manufacturing industry in Ningbo. It is also a model of cross-border e-commerce industrial clusters. Based on the long-term research on the cross-border e-commerce home appliance industry zone by Ningbo Cross-Border E-Commerce Association,the report discusses the current situation and future development path of the two new foreign trade patterns with cross-border e-commerce and overseas warehouses. Take the structural reform of supply-front with the manufacturing,trade and consumption as the research direction. We think about the development of cross-border e-commerce industrial zone through the analysis of the current situation and development opportunities of Cixi cross-border e-commerce home appliance industrial zone. Hope to provide experiences and suggestions of the digital transformation and branding development for the cross-border e-commerce industrial zone.

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作者简介

谢尚伟:谢尚伟,宁波市跨境电子商务协会秘书长,浙江吉云教育科技集团有限公司校区合伙人,宁波职业技术学院跨境电商专业柔性带头人,宁波市跨境电商行业指导委员会委员,中东欧跨境电商产教联盟副理事长,中国(宁波)小语种+跨境电商产教联盟发起人,宁波市首批十佳创业导师,《宁波创业》主编,中国大学生岗位创业联盟发起人,主要研究方向为跨境电商产教融合、创新创业。

葛振林:葛振林,宁波职业技术学院跨境电商专业主任,宁波市创业导师。

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