2018年互联网自媒体平台发展研究报告
文章摘要:2018年以来,在经过一段时间的井喷式增长之后,自媒体平台开始迎来降温。随着监管治理的不断完善,自媒体平台从狂热爆发到理性求变,行业持续迭代和差异化发展,努力尝试积极寻求突破,并向内容专业化、形式多元化、视频社交化等趋势转变。然而,自媒体乱象仍未根治,蹭热点、标题党、刷量刷粉、恶意侵权等问题依旧存在,由于覆盖多个领域,并且具有极强的隐蔽性,因此成为网络空间治理的顽疾,需要依靠多元主体参与治理,多措并举确保自媒体优质内容供给,才能更好地促使... 展开
Abstract:Since 2018,the chaos of self-media platforms,such as blindly following and making hot issues,click farm and malicious infringement,has not been solved. For the chaos exists in numerous industries and is highly concealed,it has become a chronic problem in cyber society. It is necessary to rely on multiple stakeholders in governance,and to ensure the quality of contents supplied by self-media platforms,in order to promote a healt... 展开