2014～2015年中国出境旅游发展分析与展望

Abstract:In 2014，the internal impetus of China’s outbound tourism remains strong. With the resolution of restrictions in visa and other areas，the growth rate in 2015 is expected to keep double-digit. Strategic competition in the second and third tier cities will be intensified. Hong Kong is facing practical difficulties in attracting mainland tourists. The normalization of outbound tourism is restructuring the national tourism map. In the context of New Normal，outbound tourism is to be relocated，the diplomatic power contained in outbound tourism is to be inspired appropriately，and the tourism demand of the middle class should be noted. It can be expected that large-scale structural adjustment will be lunched during “breaking one hundred million” period，the pedigree of outbound tourism will be more perfect，the previous outbound shopping pattern is likely to change，B2B will speed up the specialization level of outbound tourism，and overseas investment related to outbound tourism will accelerate.

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