2015年中国经济形象研究报告

Abstract:The rapid development of China’s economy has attracted attention of the whole world since the reform and opening up. China’s economy is an important part of world economy，and China’s economic image is an integral part of China’s national image. Economic image is a significant consideration of China’s good image construction. By analyzing data from the third wave global survey of China national image carried out by Center for International Communication Studies，China Foreign Language Publishing Administration，this report discovers that by the large，overseas people from eight countries（America，Russia，Japan，Britain，Australia，India，Brazil，South Africa）holds positive attitude toward China’s economy. In their eyes，China’s economy is developing fast，having great influence on global economy. Economically speaking，China is a responsible country，and more and more China’s brands are advancing towards the world. Although foreign public think highly of China’s economy，negative opinions still exist. For example，large gap between the rich and the poor in China，challenges and threats brought out by China’s enterprises when they entering native countries. The paper suggests that we should innovate economic news report for abroad on the basis of obeying rules of communication，making news stories more accord with reading habits of foreign audience，and take full advantage of new media，presenting better interpretations of China’s economic image to the whole world.

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