中国文化国际传播与影响力报告(2016)
文章摘要:截至2016年年底,中国文化不仅在对外交流与传播中扩大了国际影响力,也在激烈的国际竞争中不断地规范和提升着自己的整体实力。具体体现在四个方面:中国文化国际传播的主动性日益增强、中国文化的国际吸引力不断提升、中国文化在国际上的好评度逐渐提升以及我国承办国际文化活动的能力稳步上升。但由于国际文化传播存在诸多不确定性和复杂性,中国文化在“国际环境”和“市场环境”两个方面存在问题。应确立中国的文化自信,制定适合我国国情的文化战略,以解决“国际环境... 展开
Abstract:As of the end of 2016,Chinese culture not only expanded its international influence during international cultural exchanges and communication,but also continued to regulate itself and enhance its overall strength in the fierce international competition. Its development was embodied in four aspects. Firstly,The international propagation of Chinese culture takes on more and more initiative. Secondly,the international attraction of C... 展开