从社会需要出发探索创意经济的价值竞争力
文章摘要：本文从探讨“一带一路”战略实施过程中澳门文化创意产业发展的机会与可能性出发，进而分析中国台湾和美国创意经济的三个成功案例，解读文化产业大众市场之外的利基市场是如何运作并取得收益的，最后得出结论，认为探索创意经济的价值竞争力要从社会需要出发。
Abstract:The paper discusses the development opportunities and possibilities of Macao’s cultural and creative industries（CCI）during the implementation of “the Belt and Road”（B&R）initiative，and then analyzes three successful cases of creative economy in Taiwan and the United States，in order to explain how to operate and get benefits in a niche market of the cultural industries（other than the mass market）. And finally it reaches the c... 展开
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