2016~2021年双循环格局下北京文化产品出口的影响因素研究——基于共建“一带一路”国家的分析

Abstract:Based on Beijing’s status as a national cultural center and the complex international environment of countries jointly building “The Belt and Road”（B&R），this report analyzes the significance for Beijing’s export of cultural products to countries jointly building the B&R. It points out that the export of Beijing’s cultural products can not only enhance the impact of Beijing’s culture influence，promote external circulation to a higher level，but also open up the cultural market of countries jointly building the B&R and drive Beijing’s cultural foreign investment；further，this report have examined the favorable and unfavorable factors of Beijing’s cultural product exports to countries jointly building the B&R from the policy environment，international influence，dual-cycle pattern，and multiculturalism differences，geopolitical systems，and economic risks under the COVID-19 separately. Finally，in combination with the above content，this report put forward targeted strategy for promoting the export of Beijing’s cultural products towards the countries jointly building the B&R under the dual circulation，that is，Beijing should seize the policy opportunity，promoting a series of cultural trade policies to be tested，preventing risks of external circulation，creating cultural brands with Beijing characteristics，adjusting the contradiction in the export structure of cultural products，shaping the image of Beijing，and so on.

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