2021年中国电影对外贸易发展报告

Abstract:Under the impact of the COVID-19，China’s film trade in 2020 showed new characteristics. The number of imported films，box office sales，and proportions all declined significantly，and the appeal of Hollywood “blockbuster films” continued to show a downward trend. However，the “buyout imported films” contribute to an increasing diversity of the Chinese film market. Under the influence of the epidemic，total box office of Chinese film market become the highest in the world for the first time，which helped Chinese films climb up the global box office rankings significantly. A number of Chinese films won awards overseas to enhance their international influence；Chinese capital and filmmakers also continue to participate in global film production. The COVID-19 has had a great impact on the global film market，but China’s better epidemic prevention and control performance have given a comparative advantage to their market，which may even turn crisis into opportunity. In the future，China should make full use of the opportunities brought by the epidemic to increase its share of the global film market. At the same time，we should attach great importance to the incremental film market in the network and digital space，and help Chinese films increase their international influence.

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