“中国力量”的媒介表征:体育明星符号“李娜”对中国形象的建构
文章摘要:在媒介的舞台上,继姚明的高度、刘翔的速度、丁俊晖的准度后,李娜代表了“中国力度”。体育明星不仅是一个极富魅力的个体符号,还是一个承载着文化内涵和国家意识形态的媒介表意符号。媒介通过强化运动员的国籍身份、中国元素、战争隐喻、“他者”与“自我”的二元对立框架,塑造和传播中国的国家形象。
Abstract:In the media arena,Li Na now represents for the “Chinese Power” while the Yao Ming for “Chinese Height”,Liu Xiang for “Chinese Speed” and Ding Junhui for “Chinese Accuracy”. Nowadays a sport star is not only a glamorous individual symbol,but also a media ideographic symbol which bears the national culture and ideology. Media By strengthening the citizenship status,Chinese elements,war metaphor,and the binary oppositions ... 展开