“马航事件”中的马来西亚国家形象危机及其修复

Abstract:This study analyzes the image repair strategies by Malaysia’s discourse on Missing Flight MH370 crisis though rhetorical analysis on news coverage，statements，and transcripts of press conferences conducted by the Malaysia government officials. Malaysia employed several image repair strategies（denial，evading responsibility，reducing offensiveness of event，corrective action）. However，its messages were contradictory and apparently related on false information，which indicates its efforts were unsuccessful. What should be done to improve its image in future is to strengthen the sense of responsibility，attach importance to public opinion and to enhance crisis communication skills.

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