全球媒介事件视角下的中国国家形象塑造——基于全球部分主流媒体对北京APEC会议报道的研究

Abstract:As the rapid expansion of economic globalization and the spreading of medium’s influence，the global events happened in medium fields has been noticed by many scholars and relevant media practitioners. Gradually，it has become a strategy to establish state’s images. As an international conference，the 2014 APEC hold in Beijing has been reported by various international medium. This paper collected samples of china，America，Russia，Japan and Korea from media reports against the background of 2014 APEC meeting. By analyzing the different ways these medium used to establishing china’s images，the author has divided the establishing ways into three level：the active establishment by local medium，the establishment by foreign medium and the combination of local and foreign medium. By analyzing the china’s images shaped by different medium，the paper proposes the wish of cooperation between local and foreign medium.

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