2015年中国文化形象研究报告

Abstract:Improving China’s cultural image is an important goal of China’s national image construction. This report shows that the spread of Chinese language and traditional culture are relatively rapid，with a relatively high level of recognition among international public，but China’s political value remains unknown to most foreign public. As to symbolic culture，although Chinese movie industry grows quickly in recent years，its influence on international market is relatively limited. China’s brands have established a good foundation in the global market. To advance China’s cultural image construction in the future，the authors present the following suggestions. First，we should spread Chinese cultural value actively，expanding its influence and charisma worldwide. Second，consideration must be given to both the traditional culture and modern culture. Third，improve Chinese people’s culture attainment，and manifest responsible，large-minded nation image of China.

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