品牌授权——让“文化”与“品牌”更好地融合

Abstract:The development of big data and information technology has greatly enriched media resources and forms. The information received by audiences has become increasingly fragmented. How to occupy the demand of the audience in such an era of information has become a problem faced by all industries in case of brand management. Cultural industry owns the intellectual property rights of many content products，thus how to use these products to attract the attention of the consumers，how to maximize the commercial value of the content products so that enterprises and creators can gain more profits and how to create more connections between cultural industry and other industries to make it more important in the overall economic operation are the challenges and development opportunities for all entities of China’s cultural industry in the future. For business owners in various industries，brand authorization may be one of the more effective ways to solve the above problems.

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