中国创意设计对外贸易发展报告（2020）

Abstract:Along with the growing scale of China’s cultural trade，creative design，as the most active element in cultural trade，has gradually developed into an important engine for the transformation and upgrading of China’s cultural industry structure and sustained socio-economic growth. At present，China’s international trade in creative design is dominated by surplus，and the overall trade volume shows a trend of increasing year by year. Among them，import and export trade of creative design are concentrated in two major categories. They are fashion design and interior design products. At the same time，China’s creative design trade development is facing problems and challenges in terms of unbalanced trade structure，low export competitiveness，and lack of internationally renowned design brands. Therefore，in order to further promote the high-quality development of China’s creative design trade，this paper proposes corresponding countermeasures and suggestions in terms of digital technology integration，export channel expansion，creative resource gathering，international brand building，and professional talent training.

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