中国动漫产业对外贸易发展报告（2020）

Abstract:As the core to promote China’s national “soft power” and cultural influence，animation industry plays an important part of Chinese culture trade，thus attract China’s high attention and support. At present the foreign trade of China animation industry has the following characteristics such as industrial foundation continuously strengthened，imports continued to expand and so on. But at the same time，the foreign trade development of China animation industry is faced with some problems and challenges，such as the infantilization of animation products，the lack of creative talent，the relatively single profit model，the quality of the product needs to be improved and so on. In order to promote the further development of foreign trade in China animation industry，this paper provides some suggestions from the aspects of market segmentation，talents cultivation，derivatives development，the quality of the product improvement and so on.

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